Daniel Darwin comes from a long line of evolutionaries.

After years in the grind of office life — endless meetings, distractions and corporate lunches — he’d had enough. Management trotted out “Flex Fridays” like a grand perk, but it felt more like a superficial gesture to keep employees pacified. “Wellness Wednesdays” showed up, a weak nod to work-life balance that only scratched the surface of what people needed.

Enough was enough. Darwin knew he was meant for more. The work itself was fulfilling, but office life? Not his style. So, he packed his things, placed his wilting plant in a cardboard box, and left the office behind. He couldn’t accept that companies had to confine people to cubicles and bind them to outdated routines.

Now fueled by a vision, he set out to create something that went beyond the ordinary.

Over countless days and nights, he crafted his master plan: to design the world’s finest athleisure wear, an evolution in comfort, responding to the sustainable needs of a changing world, all proudly made in the USA.

Then came the pandemic, and suddenly everyone was sent home. Every day was casual Friday, with remote work reshaping routines, workspaces, and mindsets. People were more productive without a commute, and for the first time, they got to work in what felt good, without a dress code.

It was a shift, a need for clothes that could keep up — for clothing with purpose, style, and a fit that actually fit. From Zoom calls to coffee runs to the gym, the demand was clear: comfort, style, and sustainability all wrapped up in one.

The time for Daniel Darwin had arrived.